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Japanese Matcha Association

Set everything free through MATCHA
Tokihanachi

We now live in a very complex society.
It is very difficult to live a life at the mercy of an overflowing amount of information every day, not only about small daily troubles and human relations, but also about international affairs and environmental issues that change daily, and to be confused, discerning the truth, and always on the lookout for it.

At such times, we sometimes wish to be free like when we were children.
But the more we try to gain freedom, the more we feel inconvenienced, and we are tempted to say something like this.

"Ahhh, it's so hard!"

In such a case, why don't you try to enjoy tea without thinking too hard?
Borrowing from the pure, untainted strength of matcha, I free myself from everything and just slowly feel.

We call it "Tokinachi".

Matcha tea creates that opportunity.
Why not savor the moment precious while opening all the doors of your imagination?

Our Mission

Matcha is a symbol of Japanese culture.
However, the form of matcha has changed over time, with various similar products appearing on the market, and today there are many people in Japan and abroad who do not know what real matcha is.

Our goal is to introduce Japanese matcha culture to the rest of the world, and to let people around the world know about organic matcha and how to enjoy it in its original form.

Activity

Today, matcha exports are increasing and matcha is enjoyed around the world.
However, in a society that is overflowing with similar products, we support organic Matcha in order to promote the original excellence of Matcha.
We hope to create the future of Matcha by introducing the appeal of new Matcha to the younger generation.

Management
Member

Representative Director
Marc Levey
An international business leader with a deep appreciation for Japanese culture, and known for his expertise in crisis management for prominent figures in sports, entertainment, technology, and politics. As CEO of EQLIBRM Partners, he integrates Zen practices into client strategies, promoting emotional agility in times of crisis and chaos. His powerful approach centers on mindfulness, using the tea ceremony to provide clients a unique space for reflection and inner wisdom in today's fast-paced world. Inspired by Japan's unique culture and mindset, and he share this transformative approach with clients worldwide.
Director
Minori Takasu
Spent her childhood in Korea due to her father's job transfer, and worked to convey the charms of Japan to overseas countries as Miss Tokyo, Kimono Queen, and Japan-Korea Student Exchange. After that, she worked as an announcer for Nippon Broadcasting System for 16 years. Currently, she continues to work as a freelance announcer and produces events in addition to being a host.
Director
Yurie Hamasaki
After working for a major securities firm, she spent about 5 years in Singapore and Vietnam as an expatriate wife, where she was exposed to the tea culture of various overseas countries. Currently, she is an investor and serial entrepreneur, serving as president of two companies. She has 30 years of experience in tea ceremony.
抹茶ですべてをときはなつ
Set everything free through MATCHA